TRX failliet, zoekt koper
Tegenover de 50 miljoen aan liabilities stonden geen assets meer.
TRX, opgericht in 2004, had een recordjaar in 2020 vanwege de snelle groei i.v.m. COVID-19 op het gebied van thuisfitness, volgens het persbericht. De toegenomen concurrentie en macro-economische uitdagingen veroorzaakten het faillissement. In 2021 lanceerde TRX de TRX Training Club, een speciaal gebouwd digitaal abonnementsplatform dat programmering en training combineert via live en on-demand videolessen voor de eind-consument.
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The sale transaction will be executed through an open, court-supervised process designed to maximize value for all stakeholders. TRX expects that the deadline to submit qualified binding bids will be established at a later date pursuant to bidding and sale procedures to be approved by the Court. Interested parties should contact Jim Feltman of Kroll at James.Feltman@kroll.com.
Court filings as well as other information related to the restructuring are available at https://www.cacb.uscourts.gov or can be obtained by Company counsel by contacting Ron Bender of Levene, Neale, Bender, Yoo & Golubchik L.L.P. at RB@LNBYG.COM.
The Company is being advised by the law firm of Levene, Neale, Bender, Yoo & Golubchik L.L.P. and Kroll Securities as Chief Restructuring Officer and Financial Advisor.
About TRX®Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—Suspension Training®, the iconic black and yellow straps found in gyms across the globe that power your training with bodyweight-based movements and exercises. Today, TRX is the leader in functional training solutions for both consumers and professionals, offering a complete line of highly effective, versatile and portable fitness equipment for unparalleled full body workouts that can be performed at home, at the gym, or on the road. With the recent launch of TRX Training Club®, the company is now omnichannel and offers digital content, ranging from daily live classes to on-demand workouts, all led by world-class trainers. A top-tier professional education destination, TRX has certified over 250,000 trainers and is trusted by pro athletes, pro trainers, and physical therapists, with a loyal community of millions of fitness enthusiasts across the world. With offices in California, the U.K. and Japan, as well as sales in more than 30 countries, TRX has truly become a worldwide fitness phenomenon. For more details, go to www.trxtraining.com
